Design Thinking

Design Thinking

Course Overview

Innovation, Innovative practices, and adaptability to innovative learning is key corporate challenge. It attracts failure, frustration and financial cost but learning curve in keep focusing results in great benefits and competitive advantage.

Design Thinking is an innovative approach towards understanding, interacting and responding to a problem using an outside-in approach that focuses on designing business products, models, processes and problem solutions according to customer wants and needs.

Course Overview

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Course Overview

1. Dynamics of Design Thinking:

  • Design Thinking – Myth or Reality
  • Evolution of Design Thinking
  • Design Thinking – Gateway to Innovative Intelligence
  • Use & Application of Design Thinking

2. Overview – 10 Steps to Design Thinking Process:

  • Set 1 – Identifying Needs, Gathering Information, Stakeholder Analysis
  • Set 2 – Operational Research, Hazard Analysis, Specification Creation
  • Set 3 – Creative Design, Conceptual Design, Prototype Design
  • Set 4 – Verification

3. Problem – Trigger to Design Thinking:

  • Problem Identification & Recognition
  • Problem Analysis, Analytics & Description
  • Problem Stakeholder Analysis & Review
  • Problem Decomposition & Scripting

4. Empathy – Human-Centered Innovation:

  • Three Gears of Business Design – Gear One: Deep Understanding
  • Talk the talk and walk the walk
  • Observation, Collaboration, Benchmarking & Operational Research
  • Searching touchpoints, disagreements, consensus & creativity

5. Define – Intelligence at Work:

  • Intelligence Continuum – Emotional, Integral & Experiential Intelligence
  • Actionable Problem Statements & Design Targets
  • Problem Definition Mindset – Mindfulness, Abductive Thinking, Iteration
  • Problem Sketching Tools & Techniques

6. Ideate – Concept Visualization:

  • Three Gears of Business Design – Gear Two: Concept Visualization
  • Rapid Idea Generation & Vision Articulation Deliverables
  • Technical Landscape Analysis
  • K-Scripting, User Journey Flow, Archetypes / Personas

7. Prototyping – Converting Myth into Reality:

  • Prototyping – Design, Lean & Agile
  • Types & Methods of Prototyping
  • Prototyping Using Hunter Mindset
  • Modular vs. Integral Prototyping

8. Recording UX – Augmenting Reality:

  • Designing the Customer Journey
  • UX Observation & Recording Strategies
  • Converting UX into Actionable Adjustments
  • Synchronizing Prototypes with Final Product

Learning Outcome

By the end of training, participants will be able to:

• Understand fundamentals of Design Thinking & how it works.
• Learn how to empathize to develop a workable problem Statement.
• Identify Key problem that audience need to solve after many iterations.
• Engage Stakeholders to effectively perform root cause analysis.
• Evaluate multiple convergent, divergent, rule breaking & out of the box ideas.
• Design Prototype that reflects need of user expectation identified during empathy
• Quantify both in Quantitative & Qualitative terms, deviation of prototype from user expectations.
• Create a story board where learners will be able to visually see their ideas and can easily transform them into workable solutions.

Who Should Attend:

• IT Team
• Project Team
• HR & Talent Acquisition
• Sales & Marketing
• Product Development Team
• Senior & Middle Managers

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